E-poslovanje podjetje-potrošnik s poudarkom na spletnih trgovinah

delo diplomskega seminarja

Ksenija Šošter (Author), Samo Bobek (Mentor)

Abstract

V diplomskem seminarju z naslovom E-poslovanje B2C s poudarkom na spletnih trgovinah, sem se nekako osredotočila na varnost nakupa v spletnih trgovinah. Na samem začetku sem pojasnila pojem e-poslovanja, zgodovino le tega, vrste in nekatere oblike ter prednosti in slabosti elektronskega poslovanja. Internet in elektronsko poslovanje hitro narašča, ne samo pri nas ampak po vsem svetu. Zaradi mnogih prednosti je torej elektronsko poslovanje zelo razširjena oblika poslovanja zato morajo podjetja kot tudi posamezniki ki uporabljajo takšno vrsto poslovanja poskrbeti tudi za ustrezno varnost le tega. Kot prednost lahko omenimo tudi večjo učinkovitost, nižje stroške, večjo udobnost in ponudbo, pridobivanje novih trgov, večja mobilnost, hitrejše nakupovanje in še veliko več. V nadaljevanju sem podrobneje raziskala spetne trgovine, njihove vrste, nekatere prednosti in slabosti ki se pojavljajo, kakšni so načini plačila v spletnih trgovinah ter tudi kako je z varnostjo spletnih trgovin. Najbolj pomembno je, da nikoli ne smemo kupovati v spletnih trgovinah katerim ne zaupamo, zato se moramo najprej dobro prepričati o varnosti le te. Torej kolikor je pomembna prednost nakupovanja preko interneta, toliko je pomembna tudi varnost pri tem nakupovanju. Na koncu sem preučila še spletno oglaševanje, ki je pomemben del spletne trgovine, saj le z dobrim spletnim oglaševanjem lahko podjetje pridobi in pritegne pozornost kupcev.

Keywords

elektronsko poslovanje;spletna trgovina;oglaševanje;prednost;slabosti;varnost;

Data

Language:	Slovenian
Year of publishing:	2011
Source:	Maribor
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[K. Šošter]
UDC:	004.738.5:339.13
COBISS:	10889500
Views:	2359
Downloads:	311
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	E-business B2C with an emphasis on online shops
Secondary abstract:	In the diploma work E-commerce B2C with emphasis on online shops; I closely dealt with the theme how safe it is to buy online. The first part of my diploma work discusses the term e-commerce, its history, forms and kinds of online shops as well as some of the advantages and disadvantages of the e-commerce. Working with internet, e-commerce and online shopping are becoming more and more important, not only in Slovenia, but all over the world. E-commerce became very popular because of its advantages and companies or individuals, using and offering it, are obliged to make it safe. Some of the advantages are higher efficiency, lower expenses, more comfort, gaining new markets and customers, higher mobility as well as faster and easier shopping and much more. In the second part of my diploma work I closely examined the online shops: the kinds of shops, their advantages and disadvantages, possible ways of payment as well as their safety. The most important thing is not to buy in online shops you do not trust. Before you decide to buy something it is necessary to get enough information and to learn how safe it is to buy its products online. Not only the comfort but the safety is important. At the end I also dealt with online advertising, which is an important part of e-commerce. With good advertisement the interest and profit are guaranteed.
Secondary keywords:	E-business;Advantages and disadvantages of e-business;Online shops;Security of online shops;Online advertising;
URN:	URN:SI:UM:
Type (COBISS):	Final seminar paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	42 str.
Keywords (UDC):	science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;computer science and technology;computing;data processing;računalniška znanost in tehnologija;računalništvo;obdelava podatkov;computer communication;computer networks;računalniške komunikacije;računalniška omrežja;networks according to area covered;omrežja glede na prostranost;network interconnection;internetworking;medsebojno povezovanje omrežij;medomrežanje;social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID:	1004063