Analiza poslovnega okolja na primeru podjetja Si.mobil d.d.

delo diplomskega seminarja

Simon Volarič (Author), Ksenja Pušnik (Mentor)

Abstract

S tem delom diplomskega seminarja smo skušali ugotoviti ali je bila marketinška povezava družbe Si.mobil v skupino Vodafone uspešna ali ne. V ta namen smo uporabili preizkušene metode za analizo notranjega in zunanjega okolja podjetja. Za uspešno izdelavo dela diplomskega seminarja smo si postavili nekaj izhodiščnih tez. T1 Širše zunanje okolja podjetja omogoča uspešno poslovanje podjetja Si.mobil v prihodnje. POTRJENA T2 Konkurenčni položaj podjetja Si.mobil se je v zadnjih sedmih letih izboljšal. POTRJENA T3 Deležniki podjetja Si.mobil imajo relativno veliko moč in interes za njegovo poslovanje. POTRJENA T4 Povezava podjetja Si.mobil d.d. v skupino Vodafone je bila z vidika poslovanja in sinergijskih učinkov uspešna. POTRJENA

Keywords

management;poslovno okolje;poslovanje;konkurenčnost;SWOT analiza;analiza;

Data

Language:	Slovenian
Year of publishing:	2010
Source:	Maribor
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[S. Volarič]
UDC:	005.4/.5
COBISS:	10531356
Views:	3815
Downloads:	846
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Business environment analysis: the case of the company Si.mobil S.p.A.
Secondary abstract:	In this part of the diploma assignment we tried to determine whether the marketing alignment of the Si.mobil company and the Vodafone group was successful or not. To this purpose we used tested methods for external and internal company environment analysis. For the success of this assignment we have set a few starting theses. T1 Broader external company environment allows the Si Mobil company to be successful in future business. CONFIRMED T2 The competitive position of Si Mobil improved over the last seven years. CONFIRMED T3 Si Mobil stockholders have relatively a lot of power and interest in its business. CONFIRMED T4 The marketing alignment of Si Mobil d.d. and the Vodafone group was a business success. CONFIRMED
Secondary keywords:	business environment analysis;internal environment;external environment;PESTEL analysis;Porter's model;SWOT analysis;Si.mobil;
URN:	URN:SI:UM:
Type (COBISS):	Final seminar paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	43 str.
Keywords (UDC):	science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;management;menedžment;processes in management;procesi pri menedžmentu;
ID:	1004118