Vpliv socialnih mrež na internetno poslovanje na svetovnem spletu

diplomsko delo

Jože Aristovnik (Author), Samo Bobek (Mentor)

Abstract

Dandanes se vsi trudimo, da naše poslovne ideje čim uspešnejše predstavimo potencialnim kupcem. Eden od pogosto rabljenih vzvodov je svetovni internet. Vendar zaradi velike konkurence ni več dovolj zgolj odlična internetna stran z vsemi informacijami, ki jih potencialni kupci potrebujejo, če ne najdejo do nje. Google in njemu podobni iskalniki krojijo poslovno uspešnost mnogim podjetjem širom sveta. Torej lahko govorimo v pravem boju za prikaz na prvi strani vseh zadetkov. Ravno za to je potrebno izkoristiti vse načine, katere nam omogoča napredek v tehnologiji. Eden od teh načinov so socialni mediji, katere je potrebno sistematično vpeljati v našo stran. Govorimo o socialnih medijih kot so: Facebook, Youtube, Flicker, Twitter in še bi lahko naštevali. Ti se nenehno razvijajo in rastejo. Poslovanje pa praviloma raste vzporedno z njimi, če jim le namenimo dovolj pozornosti. Pri sami optimizaciji s socialnimi mediji pa se je potrebno držati nekateri pravil, da dosežemo želeni učinek. Predvsem pa je potreben čas in veliko potrpežljivosti. Ob upoštevanju vseh smernic, kako uspešno vplesti uporabnike v samo zgodbo, uspeh prav gotovo ne bo izostal!

Keywords

internet;socialna omrežja;blogi;spletne strani;optimizacija;promocija;tržno komuniciranje;

Data

Language:	Slovenian
Year of publishing:	2012
Source:	Rečica ob Paki
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[J. Aristovnik]
UDC:	004.738.5
COBISS:	11246108
Views:	2103
Downloads:	162
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	ǂThe ǂinfluence of social networks on online business
Secondary abstract:	Nowadays we are all trying to successfully represent our business ideas to our potential customers. One of the most common used instruments is worldwide web. Because of a great deal of competition it is nearly not enough to just have a good internet site with all the useful information for the potential customer, if they do not know how to direct themselves to it and find it. Google and similar search engines mark the path and make a difference between successful and less successful companies across the world. We may call it a web online war which takes place on the internet where the sites struggle to be able to reach the first positions results through the online search. Because of this situation we have to use all means necessary that technology offers to us today for achieving a better view of our web sites among others. A good way to achieve this are social Medias like: Facebook, Youtube, Flickr, Twitter, etc. These web communities are expanding, growing and evolving as we speak. Our businesses may grow with them if we just invest our attention in them. The optimization with social media needs a lot of time and patience investment but we follow all of the guidelines the business success will not fall behind.
Secondary keywords:	Social media;Facebook;Twitter;Flickr;Youtube;Blog;types of Blogs;Google;Online Forum;Strategies;Web page optimization;crawler;key words;promotion;marketing communication;Hobspot;development of social medias;strategie of following;organic search;classification results.;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	50 str., 6 str. pril.
Keywords (UDC):	science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;computer science and technology;computing;data processing;računalniška znanost in tehnologija;računalništvo;obdelava podatkov;computer communication;computer networks;računalniške komunikacije;računalniška omrežja;networks according to area covered;omrežja glede na prostranost;network interconnection;internetworking;medsebojno povezovanje omrežij;medomrežanje;
ID:	1005735