Vpliv glasbe na človeka v potrošnji

diplomsko delo univerzitetnega študija

Alma Ramčilović (Author), Zvone Balantič (Mentor)

Abstract

V diplomski nalogi smo obravnavali vpliv glasbe na človeka v potrošnji. Zanimalo nas je, kako glasba manipulira z ljudmi v smislu kakšno glasbo trgovci vrtijo v svojih trgovinah različnih tipov (prehrambena, tekstilna, igrače, ...), veleblagovnicah, nakupovalnih središčih ter kako celoten trg glasbe deluje na potrošnjo človeka. Taka glasba in tržna strategija omogočata možnosti sodelovanja, ki običajno posredno ali neposredno vplivajo na izboljšanje kakovosti življenja in dela posameznika. Posledično ima glasba velik vpliv na večjo kupno moč, motivacijo in samopodobo posameznika. Diplomska naloga se deli na teoretični in empirični del. V teoretičnem delu smo povezali teorijo in prakso (marketinške strategije). Nato smo se osredotočili na kakovost storitev in zadovoljstvo porabnikov storitev na trgu. V empiričnem delu je bila izvedena tržna raziskava, interpretacija rezultatov in odgovorov na hipoteze. V zaključnem delu smo podali predlog za izboljšavo, kjer bi poskrbeli, da bi v čim večji meri odpravili morebitne ovire, ki se pojavljajo pri odločitvi nakupov. Namen teh predlogov je opozoriti vodstvo na pravilno in kakovostno izvajanje storitev v smislu: vse za zadovoljstvo porabnikov. Samo na tak način imamo možnost obdržati se na trgu in povečevati svoj tržni delež v slovenskem prostoru.

Keywords

strategija trženja;blagovne znamke;strategija marketinga;

Data

Language:	Slovenian
Year of publishing:	2010
Source:	Kranj
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[A. Ramčilović]
UDC:	339.138
COBISS:	6701331
Views:	3449
Downloads:	487
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	THE INFLUENCE OF MUSIC ON THE CONSUMER
Secondary abstract:	In this thesis we discussed the influence music industry has on a consumer. We wanted to know how music manipulates people, e.g. what manner of music is played in stores of different types, shopping malls and shopping centres, and how the whole music market effects human consumerism. Music like this and marketing strategies enable a myriad of options for cooperation, that usually directly or indirectly improve the quality of a person's life and work. Consequently , music has a big influence on that person's buying power, motivation and self-image. This thesis is comprised of two parts, the empirical and the theoretical. In the latter we combined theory with practice (marketing strategies) and then focused on quality of service and consumer confidence in the market. For the empirical part, a market analisys was made with data interpretation that answered some of the hypotheses. In the final part we proposed an improvement, that would, for the most part, remove any obstacles that appear at the time a consumer will be deciding for a purchase. The purpose of these proposals is to draw attention to correct implementation of quality services, all for customer satisfaction. This is the only way of keeping ourselves in the market and increase our market share in Slovenia.
Secondary keywords:	- marketing strategy;- trademarks;- consumer confidence;- user satisfaction;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	50 f., [8] f. pril.
Keywords (UDC):	social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID:	1011454