Vrednotenje uspešnosti in učinkovitosti prodaje v podjetju Moto-nautika

delo diplomskega seminarja

Leonela Pučko (Author), Matjaž Iršič (Mentor)

Abstract

Vrednotenje uspešnosti in učinkovitosti prodaje v podjetju je temeljnega pomena za dobro poslovanje podjetja. Uspešnost podjetja ni odvisna samo od dobička, upoštevati moramo tudi image, zaupanje, zanesljivost in točnost. Uspešnost prodaje je odvisna od inkorporiranja potreb in želja odjemalcev v prodajni proces. Uspešnost je merilo doseganja ciljev z upoštevanjem vložkov. Učinkovitost pa je merilo doseganja ciljev ne glede na vložke ( napori, stroški, sredstva). Pri vrednotenju uspešnosti in učinkovitosti prodaje v podjetju Moto-nautika sem analizirala uspešnost prodaje za obdobje štirih let. Po dobljenih podatkih iz analiz sem ugotovila, da podjetje posluje učinkovito in uspešno, vendar je treba posvečati večjo pozornost nižanju prodajnih stroškov, iskati izboljšave, možnosti za napredek in razvoj, potrebno je biti v koraku s časom. Tako bomo zagotovili še naprej uspešno in učinkovito poslovanje prodajne funkcije.

Keywords

uspešnost;učinkovitost;prodaja;revizija;vrednotenje;dobiček;cene;odjemalec;zadovoljstvo;

Data

Language:	Slovenian
Year of publishing:	2010
Source:	Maribor
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[L. Pučko]
UDC:	658.8
COBISS:	10491676
Views:	2361
Downloads:	430
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Evaluation of effectiveness and efficiency in company Moto-nautika
Secondary abstract:	The evaluation of the selling performance and effectiveness in an enterprise is of fundamental importance for a sound business management. The performance of an enterprise does not depend exclusively upon the profit. Image, confidence, reliability and accuracy must also be taken into consideration. The performance depends on incorporating the needs and desires of the consumers into the selling process. The performance is a criterion of achieving goals by considering the investments; meanwhile the effectiveness is a criterion of achieving goals by not considering the investments (effort, costs, and assets). In the evaluation of the selling performance and effectiveness in Moto-nautika, I analyzed the selling performance for a period of four years. According to the gathered information from the analyses I discovered that the enterprise carries on business effectively and successful. However, increased attention should be paid to lowering the selling costs, seeking for improvements and possibilities to make progress and develop; the enterprise should keep pace with the times. This way, we will continually provide a successful and effective sales business of the sale.
Secondary keywords:	performance;effectiveness;sales management;sales revision;profitabilty;selling prices;payments;consumers' satisfaction;
URN:	URN:SI:UM:
Type (COBISS):	Final seminar paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	39 str.
Keywords (UDC):	applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;business management;administration;commercial organization;poslovni menedžment;administracija;komercialna organizacija;marketing;sales;selling;distribution;prodaja;distribucija;
ID:	1012714