Planiranje politike podjetja: primer podjetja Galex d.d.

delo diplomskega seminarja

Anita Lazar (Author), Mojca Duh (Mentor)

Abstract

Vsako podjetje mora biti v današnjem času bolj pazljivo na samo tržišče in trende, ki vladajo v njem. Ukvarjati se mora predvsem z prihodnostjo in naprej vse planirati. Slediti in prepoznati mora spremembe v okolju in se na njih pravočasno odzvati. Sam razvoj podjetja mora z upravljalno-vodstvenega vidika potekati od vizije k politiki podjetja, nato k strategijam ter k taktičnim in operativnim ukrepom za uresničitev razvojnih nalog. Uspešno planiranje vpliva na nadaljnji obstoj in poslovanje podjetja. Podjetje Galex d.d. je podjetje za proizvodnjo in promet s farmacevtskimi in drugimi proizvodi. Na domačem tržišču delujejo že vrsto let. Skozi leta so se širili na trge EU, v prihodnosti pa se želijo razširiti predvsem na trg Kitajske, Japonske in CIS regije. Podjetje zelo dobro sodeluje z obstoječimi dobavitelji, ki prihajajo iz tujih držav; s tem si želijo ohraniti dobre poslovne odnose. Kupec in zadovoljstvo sta cilj h kateremu stremijo v proučevanem podjetju. Poleg tega dajejo velik poudarek tudi na zadovoljstvo zaposlenih v podjetju, saj se zavedajo, da brez dobro motiviranih in zadovoljnih sodelavcev ni zadovoljnih strank. V diplomskem seminarju smo najprej spoznali in preučili podjetje in njegovo okolje ter opredelili politiko podjetja. Za nadaljnji obstoj in razvoj podjetja je poleg planiranja politike podjetja pomembno tudi, da je ta jasna vsem udeležencem podjetja. Nadalje smo proučili vrednote udeležencev podjetja, analizirali kadrovsko in organizacijsko strukturo, določili prednosti in slabosti podjetja. Pri proučevanju okolja obravnavanega podjetja smo določili možnosti in nevarnosti za podjetje, ki iz proučevanega podjetja izhajajo. Za podjetje smo planirali razvoj na ravni politike podjetja. S proučevanjem, ki smo ga opravili v diplomskem seminarju, želimo podjetju pomagati pri uresničevanju vizije, politike podjetja, planiranju na ravni politike podjetja ter pri uspešnem vodenju in upravljanju v prihodnje.

Keywords

podjetje;razvoj podjetja;planiranje poslovanja;politika podjetja;vizija;poslanstvo;cilj;prednost;

Data

Language:	Slovenian
Year of publishing:	2011
Source:	Maribor
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[A. Lazar]
UDC:	005.4/.5
COBISS:	10837788
Views:	1853
Downloads:	238
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Planning of the enterprise's policy: the case of the enterprise Galex d.d.
Secondary abstract:	In modern world every company has to be focused on its markets and ongoing trends. Its main priority has be future and future planning. Company has to be able to recognise and track changes in its business environment and adapt accordingly. Development of the company has to start at the vision of the company. From vision we can go to the business policy and then from policy to different strategies and tactical approaches for realisation of tasks. Successful planning ensures that company stays stable at all time. Company Galex d.d. is a company that manufactures and distributes pharmaceutical products. Company has been around for many years and it also expanded its operations to EU market. In the future they also want to be present in China, Japan and in CIS region. Cooperation between the company and suppliers is also great and Galex would like to keep it that way. Buyer and its satisfaction are main objectives of the company. They are also aware of the fact that satisfaction and well being of employees also contributes to motivation which leads to satisfied customers. In this paper we first analysed the company and its business environment. We also analysed business policy of the company. We found out that business policy has to be transparent and therefore clear to everybody in the company in order to achieve stable operations and growth. Furthermore we analysed values of employees, staff and organisational structure, strengths and weaknesses of the company. When analysing company’s environment we also noticed some possibilities and threats for the company. Throughout the paper we assumed that development of the company is connected with company’s business policy. With this paper we would like to help the company the company to achieve its vision and all the goals they set. We would also like to help them at maintaining stable business operations in the future.
Secondary keywords:	company;development;planning;business policy;vision;mission;goals;main goals;strengths and weaknesses;possibilities and threats;
URN:	URN:SI:UM:
Type (COBISS):	Final seminar paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	51 str.
Keywords (UDC):	science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;management;menedžment;processes in management;procesi pri menedžmentu;
ID:	1012891