Analiza poslovnega okolja na primeru podjetja Ljubljanske mlekarne d.d.

delo diplomskega seminarja

Monika Sivec (Author), Karin Širec (Mentor)

Abstract

V diplomskem seminarju je obravnavano podjetje Ljubljanske mlekarne d.d.. Analizirani so tako zunanji, kot notranji dejavniki, ki imajo ključen pomen in vpliv na samo poslovanje podjetja. Vse predhodne podrobne analize so bile potrebne za dobro narejeno celovito analizo, saj je ta analiza ključnega pomena, ker je temelj za strateška izhodišča. Delo diplomskega seminarja je sestavljeno iz dveh delov. Najprej so opredeljena teoretična izhodišča, v nadaljevanju pa analiza poslovnega okolja izbranega podjetja. Nazadnje smo zapisali strateške cilje, h katerim bi se lahko podjetje usmerilo v bodoče in si tako izboljšalo svoje poslovanje.

Keywords

podjetje;poslovno okolje;interesne skupine;SWOT analiza;analiza poslovanja;

Data

Language:	Slovenian
Year of publishing:	2012
Source:	Maribor
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[M. Sivec]
UDC:	005.52
COBISS:	11198236
Views:	3089
Downloads:	802
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Business environment analysis on the case of the company Ljubljanske mlekarne d.d.
Secondary abstract:	This diploma seminar is dealing with the Ljubljanske mlekarne d.d. enterprise. External and internal factors, that have key meaning and influence on the economic operation of the enterprise, have been analysed. All preliminary detailed analyses were necessary in order to get a good complete analysis, which has a key impact and foundations for the strategic origins. Diploma seminar consists of two parts. In the first place there are the definitions of theoretical starting-points, followed by the complete analysis of the business environment of the chosen enterprise. In the end we set the strategic goals which the enerprise could follow in the future in order to improve the economic operation.
Secondary keywords:	analysis of the business environment;external environment;internal environment;PESTEL analysis;Porter´s model;analysis of the contracting parties;SWOT analysis;Ljubljanske mlekarne d.d..;
URN:	URN:SI:UM:
Type (COBISS):	Final seminar paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	46 str.
Keywords (UDC):	science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;management;menedžment;management operations;direction;postopki menedžmenta;usmeritev;
ID:	1015070