delo diplomskega seminarja
Katarina Hlupič (Author), Barbara Bradač Hojnik (Mentor)

Abstract

Pojem podjetništvo se danes v družbi pojavlja skoraj najpogosteje ali kar vsak dan. V literaturi bomo opazili da obstaja veliko definicij, vendar je vsem skupno, da je podjetništvo sposobnost, kreativnost, tekmovalnost in smisel za inoviranje. Diplomski seminar z naslovom Analiza širitve dejavnosti podjetja Prigo d.o.o. smo razdelili na dva dela oz. dva sklopa. V prvem, teoretičnem delu smo navedli in razložili pojme, ki smo jih skozi nalogo največkrat uporabljali. Opredelili smo različne definicije podjetništva, kdo je podjetnik, kaj je sploh to podjetje, razlago smo nadaljevali s pojmi rast in razvoj podjetja ter katere načine rasti poznamo, nazadnje pa smo se osredotočili ter predstavili analizo trga po Porterjevem modelu konkurenčnih silnic. V praktičnem delu, ki je v diplomskem seminarju kot drugi del pa smo najprej predstavili podjetje Prigo d.o.o., njihove zgodnje začetke, uradne podatke, poslanstvo in vizijo ter politiko podjetja. Skozi praktični del analizirali okolje Savinjske regije, kjer smo najprej predstavili pokrajino, kamor podjetje širi svojo dejavnost, nato pa smo se osredotočili na analizo trga v tej regiji. Prikazali smo koliko podjetij deluje v tem okolju na področju dejavnosti Vzdrževanje in popravila motornih vozil in na področju Cestnega tovornega prometa. Kot naslednje smo preverili kakšna je konkurenca, analizo le-te smo naredili s pomočjo Porterjevega modela in ugotovili, da je to ena izmed najpomembnejših metod, ki jo moramo raziskati, pred odprtjem ali širitvijo podjetja, saj lahko konkurenca usodno vpliva na naše podjetje. Predstavili smo najpomembnejšega konkurenta na tem področju in sicer tako, da smo primerjali poslovanje našega izbranega podjetja ter konkurenčnega.

Keywords

podjetje;rast podjetja;razvoj podjetja;konkurenca;tržna analiza;regije;

Data

Language: Slovenian
Year of publishing:
Source: Slovenj Gradec
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [K. Hlupič]
UDC: 005.412
COBISS: 10887708 Link will open in a new window
Views: 2045
Downloads: 143
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Other data

Secondary language: English
Secondary title: Analysis of market opportunities for regional extension of company Prigo Ltd
Secondary abstract: The concept of entrepreneurship appears in our daily life really frequently. In the literature different definitions can be found, but of them have in common that entrepreneurship is ability, creativity, competition and innovation. The graduate seminar entitled Analysis of the expansion of the company Prigo Ltd. is divided into two parts. In the first, theoretical part, we stated in explained some concepts, which were used most often. Various definitions of entrepreneurship, entrepreneurs and enterprises were indentified. We continued with the interpretations of terms growth and development, indentified different types of growth and finally, we focused on the market analysis based on Porter’s five forces analysis. In the second, practical part of the seminar we presented the company Prigo Ltd., their beginnings, official data as well as the vision and the mission of the company. We analysed the Savinja region by introducing the landscape, where the company intends to expand its business and made the market analysis in this region. We introduced the companies operating on the field of maintenance and mending of motor vehicles. On the basis of Porter’s analysis we realized the importance of the competition, which can have a fatal effect on the acting of the company. Finally we introduced the biggest competitor by comparing its operations with the operations of the company Prigo Ltd.
Secondary keywords: growth;competition;entrepreneurship;enterprise;
URN: URN:SI:UM:
Type (COBISS): Final seminar paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 40 str.
Keywords (UDC): science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;management;menedžment;processes in management;procesi pri menedžmentu;
ID: 1015406