delo diplomskega seminarja
Edita Laščak (Author), Milan Jurše (Mentor)

Abstract

Ker je mednarodne dejavnosti v svetu vse več, postajajo meje med državami vedno bolj zabrisane. Mnogo podjetij zato razmišlja o internacionalizaciji poslovanja, ki pa je za večino, če hočejo preživeti v konkurenčnem svetu, že nuja in ne več izbira. V delu diplomskega seminarja smo analizirali vplive lokalnega okolja v procesu internacionalizacije v državah BRIK. Naša analiza je zajemala področje ekonomskega, političnega, kulturnega in pravnega okolja držav. Skozi delo smo spoznali, da brez podrobne analize dejavnikov lokalnega okolja, širitev na tuje trge ni smiselna, saj ne moremo pričakovati da bo tudi uspešna.

Keywords

internacionalizacija;globalizacija;mednarodni trg;svetovni trg;poslovno okolje;analiza;Brazilija;Rusija;Indija;Kitajska;

Data

Language: Slovenian
Year of publishing:
Source: [Maribor
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: E. Laščak
UDC: 339.94
COBISS: 10871836 Link will open in a new window
Views: 1312
Downloads: 114
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Other data

Secondary language: English
Secondary title: Impcat of the local environment on the process of internationalisation of companies in the BRIC countries
Secondary abstract: As the international activities all over the world are getting increased, borders between countries are becoming increasingly blurred. Many businesses are considering about internationalization of business, but for most, if they want to survive in a competitive world, is already a necessity rather than a free choice. In the work of graduate seminar, we analyzed the influence of local environment in the process of internationalization in the BRIC countries. Our analysis covered the area of economic, political, cultural and legal environment of states. Through the work we have realized that without a detailed analysis of local environmental factors, the expansion to foreign markets does not make sense, because we cannot expect that it will be also successful.
Secondary keywords: Internationalization;globalization;local environment;environmental factors;BRIC countries;
URN: URN:SI:UM:
Type (COBISS): Final seminar paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 40 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;international economy generally;international economic relations;global economy;mednarodno gospodarstvo;mednarodni gospodarski odnosi;svetovno gospodarstvo;
ID: 1015619