diplomsko delo
Sebastijan Jurkošek (Author), Iztok Palčič (Mentor), Aleksandra Pisnik Korda (Mentor)

Abstract

Diplomska naloga opisuje sistem nabave in marketinški splet v podjetju EMO ETT. V teoretičnem delu je opredeljena nabava, njena vloga, cilj, strategija glede časa in glede na življenjski cikel izdelka, nabavni proces ter sodelovanje nabave z ostalimi poslovnimi funkcijami. Opredeljen je tudi marketinški splet ter njegovi instrumenti, izdelek, cena, marketinške poti in marketinško komuniciranje. V praktičnem delu sta prikazana nabava in marketinški splet v podjetju ter problem ostankov pločevine pri proizvodnji posode.

Keywords

organizacija proizvodnje;optimizacija;nabava;marketing;marketinški splet;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Source: Maribor
Typology: 2.11 - Undergraduate Thesis
Organization: UM FS - Faculty of Mechanical Engineering
Publisher: [S. Jurkošek]
UDC: 005.932+658.7(043.2)
COBISS: 16072214 Link will open in a new window
Views: 1858
Downloads: 279
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Other data

Secondary language: English
Secondary title: Production optimization and purchase system in company EMO ETT
Secondary abstract: The diploma paper describes the system of purchase in company EMO ETT. Theoretical part defines purchase, its role, objectives, strategy regardless of time and life cycle of the product, purchase process and collaboration of the purchase with other business functions. There is also definition of marketing mix and its instruments: product, price, place and promotion. Purchase and marketing mix of the company are shown in the practical part, which also describes problem of remaining metal in the production of dishes.
Secondary keywords: production management;optimization;purchase process optimization;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za strojništvo, Gospodarsko inženirstvo
Pages: VIII, 43 str.
Keywords (UDC): science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;management;menedžment;fields of management;področja menedžmenta;plant management;physical resources management;menedžment obrata;menedžment materialnih virov;applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;business management;administration;commercial organization;poslovni menedžment;administracija;komercialna organizacija;buying;purchasing;procurement;management of stock;kupovanje;nabava;upravljanje z zalogami;
ID: 1016208