Ugotavljanje dinamičnosti podjetja

primer podjetje s finančno dejavnostjo

Sašo Vidovič (Author), Mojca Duh (Mentor)

Abstract

Podjetje lahko štejemo za dinamično takrat, kadar je pionirsko in rastoče usmerjeno. To pomeni, da podjetje zaznava priložnosti, ki se ponudijo v okolju, ter jih v nadaljevanju zna izkoristiti. Le tako se lahko nenehno razvija, povečuje obseg, ter pridobiva konkurenčno prednost. Veliko pozornost pa mora seveda posvečati področju inovativnosti izdelkov oziroma storitev podjetja. Magistrsko delo smo razdelili na dva dela, teoretični in aplikativni. Teoretični del temelji na opredelitvi rasti in razvoja podjetja, kjer smo določili kazalce, ki pokažejo, da podjetje raste in se razvija. Na področju življenjskega cikla podjetja smo ugotavljali značilnosti življenjskih faz, skozi katere potuje podjetje v njegovem obdobju delovanja in obstoja. Na podlagi različnih avtorjev (Adizes 1988, Pümpin, Prange 1995; Belak 1998, 2000, 2010; Hauc 2002; Tavčar 2002; Pučko 2003) smo v nadaljevanju opredelili značilnosti modelov razvoja podjetja ter ugotovili veliko podobnosti med modeli. Zapisali pa smo tudi temeljne značilnosti dinamičnega podjetja. V drugem, aplikativnem delu, smo opravili raziskavo življenjskega/razvojnega cikla podjetja (Peters, Austin 1986; Ries, Traut 1986; Pümpin 1990; Pümpin, Prange 1995), kjer smo na podlagi različnih kriterijev ugotavljali, v katero fazo lahko uvrstimo proučevano podjetje1). Po pridobljenih podatkih smo zapisali oceno banke D ter podali predloge za izboljšavo poslovanja. Zelo pomemben dejavnik je bila ugotovitev in analiza odstopanj dejanskega stanja banke od ciljnega stanja dinamičnosti. Na podlagi ugotovitev pa smo v zadnjem poglavju podali predloge normativnih, strateških in operativnih ukrepov za dinamizacijo banke D.

Keywords

rast podjetja;razvoj podjetja;življenjski cikel;dinamičnost;modeli;

Data

Language:	Slovenian
Year of publishing:	2012
Source:	Maribor
Typology:	2.09 - Master's Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[S. Vidovič]
UDC:	005.412
COBISS:	11320092
Views:	1954
Downloads:	188
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Identifying company's dinamic
Secondary abstract:	A company is dynamic only when it is pioneer and oriented in growth. This means that a company can recognize an opportunity that offers to it on the market, and can make use of it in continuation. Only so it can grow and develop, increase size and gain advantage from the competitors. It also needs to make attention on the domain of product/service inovation. The master's thesis is divided into two parts, theoretical and applicative. The theoretical part is based on the company's determination of growth and development where we have defined indicators that show if a company is growing and developing. In the area of a company's life cycle we have determined its characteristi's in different phases. Through these phases the company is passing in the period of its operation and existence. Pursuant to different authors (Adizes 1988, Belak 1998, 2000, 2010; Hauc 2002; Tavčar 2002; Pučko 2003) we have defined the characteristics of different development models of a company. We have figured out a lot of associations between different models. Also we have written primary characteristics of a dynamic company. In the second, applicative part, we have carried out a life/development cycle research (Peters, Austin 1986; Ries, Traut 1986; Pümpin 1990; Pümpin, Prange 1995) in case of the studied company1), where we have, pursuant to different criteria discovered in which phase we can group the bank D. After we have acquired enough information we have written the evaluation of the bank D and handed down suggestions for improved business. A very important factor was the assessment and analysis of the deviation of the actual situation in the bank D from the goal of dynamic stand. Pursuant to the facts we handed down suggestions for the dynamization in the normative, strategic and operative part of the bank D.
Secondary keywords:	growth and development;life cycle;company development models;dynamic company;bank.;
URN:	URN:SI:UM:
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	61 str.
Keywords (UDC):	science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;management;menedžment;processes in management;procesi pri menedžmentu;
ID:	1024993