delo diplomskega projekta
Nuša Okorn (Author), Tjaša Štrukelj (Mentor)

Abstract

V diplomskem projektu smo raziskovali in planirali razvoj Podjetja N, d. o. o., na ravni strateškega managementa. Zaradi varovanja poslovnih skrivnosti podjetja smo uporabili izmišljeno ime podjetja, vendar smo izhajali iz realnih izhodišč. Podjetje ima že 123-letno tradicijo in spada med majhna podjetja, po dejavnosti pa med podjetja s proizvodnjo drugih strojev in naprav za splošne namene. Diplomski projekt je sestavljen iz teoretičnega in empiričnega dela. Teoretični del nam je služil kot izhodišče, da smo preučili posebnosti obravnavanega Podjetja N, d. o. o. (značilnosti podjetja, vizijo in politiko podjetja, strategije in strukture). Opisali smo lastniško, organizacijsko, tehnično-tehnološko in kadrovsko strukturo, prikazali pa tudi premoženjsko strukturo obravnavanega podjetja. Planiranje razvoja Podjetja N, d. o. o., na ravni strateškega managementa je osrednji del diplomskega dela. Določili smo vrednote (lastnika) podjetja, poiskali njegove prednosti in slabosti in preučili okolje, da smo lahko določili možnosti in nevarnosti. Za podjetje smo določili strateška poslovna področja, ki smo jih podrobno opisali. Razvoj podjetja smo ekonomsko vrednotili za nadaljnjih pet let, planirali vrednostne izide poslovanja in ekonomsko presodili vpliv razvojnih učinkov na uspešnost podjetja. Planirali smo prihodnje strategije in strukture podjetja in razvoj podjetja ter zaključili s programom razvoja. Za obravnavo smo podjetje izbrali zato, ker mu želimo pomagati s planiranim razvojem.

Keywords

razvoj podjetja;politika podjetja;vizija;strategije;struktura;strateški management;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [N. Okorn]
UDC: 005.511:005.412
COBISS: 12791068 Link will open in a new window
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Downloads: 193
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Other data

Secondary language: English
Secondary title: Development planning of the enterprise N, d.o.o., at strategic management level
Secondary abstract: The aim of the thesis is to research and plan the development of the company N, d.o.o. in terms of strategic management. We changed the name of the company in order to protect their business secrets, but the research was nevertheless based on the real data. The company has 123-year tradition; it is a small company engaging in the manufacture of machinery and equipment for general purposes. The bachelor's thesis consists of a theoretical and an empirical part. The theoretical part served as a basis for studying the specific features of the company in question (its characteristics, vision and policy as well as strategies and structures). We described the structure in terms of ownership, organisation, technique, technology, and staffing, but also discussed the structure of assets of N, d.o.o. Company development planning of N, d.o.o. at the strategic management level forms the central part of the thesis. In this part we determined the (owner's) values of the company, identified the advantages and disadvantages of the company as well as the environment with a view to setting out the opportunities and threats. We also determined the strategic business areas and described them in detail. The development of N, d.o.o was reviewed in terms of its economic value for the next five years. The planned profits or losses of the company were reviewed in addition to the economical assessment of developmental effects on the performance of the company. We also planned future strategies and the structures of the company and completed the thesis with a development programme for N, d.o.o. The company was chosen because we wish to help the company with our development plan.
Secondary keywords: development of the company;the company's policy;vision;strategies;structures;strategic management.;
URN: URN:SI:UM:
Type (COBISS): Diploma project paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 55 str.
ID: 10841582