| Secondary abstract: | When looking for ideas for a successful business story in the Pomurje region is agriculture due to natural conditions the obvious choice. In my thesis I wanted to explore the possibility to grow relatively new crops such as industrial hemp, check its market potential and highlight its positive properties.
My business idea is to set up a company called "Herba aeternam", which deals with the cultivation of industrial hemp for further processing. The company owns 10 ha of arable land and all the necessary machinery. The long term goal is to become the leading producer of cannabis in the country and gradually penetrate foreign markets.
In the business plan I have analyzed the agriculture sector and the size of the potential market of industrial hemp. Relying on specific capabilities of the company I made a selling plan, located key customers and suppliers and assessed the overall value of the investment. Through SWOT analysis, I pointed out the strengths, weaknesses, opportunities and threats that await the company on his journey and drew up strategies to enter the market. I also made a time frame, in which I define individual phases that are necessary for the successful start-up companies.
The conclusions confirmed my prediction that company for the production of industrial hemp on certain assumptions can create a successful business story. According to the financial projections the profit of the company grows year by year from 2.034 EUR in the first year up to 14.367 EUR in the fourth year of operation, despite the fact that the owner and the only employee of the company is receiving the monthly net paycheck in the amount of 791 EUR. |