Prenova spletne strani Judo kluba Triglav Kranj

diplomsko delo visokošolskega strokovnega študija Organizacija in management informacijskih sistemov

Maja Povšnar (Author), Uroš Rajkovič (Mentor)

Abstract

Internetni marketing je postal v zadnjem stoletju zelo popularen in izredno učinkovit. Skozi diplomo sem se v tej problematiki osredotočila na Judo klub Triglav Kranj. Judo je postal v zadnjem času izredno popularen šport. Zato mora tudi vsak judo klub delati na promociji samega sebe, da se bodoči člani odločijo zanj, saj se v Sloveniji stalno odpirajo novi klubi. Na tak problem je naletel Judo klub Triglav Kranj, ki je bil prej skoraj edini klub na gorenjskem. Sedaj pa je tu že kar nekaj klubov in če hoče še naprej imeti velik vpis, mora ustvariti privlačno internetno podobo, ki je trenutno še nima. Njihov problem je namreč izredno zastarela spletna stran. Obiskovalci spletne strani se pritožujejo, da je stran prazna, brez galerije slik, neažurna, brez informacij o treningih, trenerjih in podobno. V mojem diplomskem delu, sem se najprej osredotočila na elektronsko poslovanje in predstavila orodja za izdelavo spletne strani, ki sem jih kasneje uporabila za izdelavo prototipa. Raziskala sem želje in predloge članov, glede internetne promocije in na podlagi raziskav ustvarila moderno in privlačno spletno stran. Nato sem se posvetila optimizaciji spletne strani, da bodo bodoči člani stran še hitreje našli. Na koncu sem raziskovala, kakšen vpliv bo na uporabnike naredila nova spletna stran in poskusila predvideti, ali bo vpis na račun nove spletne strani kaj večji v novem šolskem letu.

Keywords

prenova spletne strani;optimizacija spletne strani;spletni marketing;

Data

Language:	Slovenian
Year of publishing:	2017
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[M. Povšnar]
UDC:	004.738.5
COBISS:	7965459
Views:	836
Downloads:	97
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Renovation of judo klub triglav kranj website
Secondary abstract:	Internet marketing has become very popular and extremely effective over the last century. Through this diploma I focused on Judo Klub Triglav Kranj and their issue. Judo has recently become a very popular sport. So every judo club has to work to promote itself, so that future members decide for it, because new clubs are constantly opening in Slovenia. That kind of a problem has now Judo Klub Triglav Kranj, which was formerly the only club in the Gorenjska region. Nowdays, there are quite a few new clubs, and if they want to continue to have a big entry, they have to create an attractive internet image, which they doesen't have currently. Their problem is an extremely outdated website. Visitors of the website complain that the site is empty, without a gallery of pictures, not very detailed, without information about trainings, trainers, and so on. In my diploma thesis, I first focused on e-commerce and introduced tools for creating a website, that I later used, to make a prototype. I have explored the wishes and suggestions of club members regarding internet promotion and then,based on research, I created a modern and attractive website. I then tryed to optimizate the website so that the future members of the site will find it faster. In the end, I investigated what impact a new website will have on users, and tried to predict whether the entry to the account of a new website would be greater in the new school year.
Secondary keywords:	renovation of the website;website optimization;online marketing;promotion;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijo dela
Pages:	54 f.
ID:	10860133