ǂThe ǂimportance of business model factors for cloud computing adoption

role of previous experiences

Kristina Bogataj (Author), Andreja Pucihar (Author)

Abstract

Background and Purpose: Bringing several opportunities for more effective and efficient IT governance and service exploitation, cloud computing is expected to impact the European and global economies significantly. Market data show that despite many advantages and promised benefits the adoption of cloud computing is not as fast and widespread as foreseen. This situation shows the need for further exploration of the potentials of cloud computing and its implementation on the market. The purpose of this research was to identify individual business model factors with the highest impact on cloud computing adoption. In addition, the aim was to identify the differences in opinion regarding the importance of business model factors on cloud computing adoption according to companies’ previous experiences with cloud computing services. Methodology: Based on literature review, prior research results, and interviews with cloud computing providers and users, a research model was developed. Statistical analysis focused on identification of factors’ importance on cloud computing adoption and differences in opinions according to respondents’ previous experiences with cloud computing services. The study was done among 80 companies and five major cloud computing providers in Slovenia. Results: The research results reveal statistically significant differences in opinions on the importance of cloud computing business model factors according to respondents’ previous experiences with cloud computing services. The results can provide orientation for redesign or innovation of existing business models towards the creation of a customer-oriented business model for the more successful exploitation of cloud computing services and business opportunities. For potential users, the findings represent guidelines for the successful adoption of cloud computing services. Conclusions: In our research, the investigated business model factors could be classified into so-called “business model organizational factors”, as they primarily need to be considered by cloud service providers when defining or innovating their business models. For future research, the model should also include the impact of environmental factors, such as Competition, Business Partners, Legislation, Economic Situation, in order to investigate their impact on cloud adoption.

Keywords

cloud computing adoption;SaaS;IaaS;business model factors;

Data

Language:	English
Year of publishing:	2017
Typology:	1.01 - Original Scientific Article
Organization:	UM FOV - Faculty of Organizational Sciences
UDC:	004.9:659.2
COBISS:	7951379
ISSN:	1318-5454
Parent publication:	Organizacija
Views:	1169
Downloads:	142
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	Slovenian
Secondary title:	Pomen dejavnikov poslovnega modela za uvedbo računalništva v oblaku
Secondary abstract:	Izhodišča: Računalništvo v oblaku prinaša številne priložnosti za učinkovitejše upravljanje IT in izrabo IT storitev, zato v prihodnjih letih pričakujemo njegov pomemben vpliv na tržišču. Podatki o trenutni uporabi računalništva v oblaku na tržišču kažejo, da kljub prednostim in priložnostim računalništvo v oblaku še ni razširjeno kot je bilo pričakovano. Omenjena situacija nakazuje potrebo po nadaljnjem raziskovanju potenciala za uvedbo računalništva v oblaku. Namen raziskave je bilo identificirati posamezne dejavnike poslovnega modela računalništva v oblaku, ki imajo največji vpliv na njegovo uvedbo v organizacijah. Poleg tega, smo v raziskavi želeli identificirati razlike v mnenjih o pomembnosti posameznih dejavnikov poslovnega modela računalništva v oblaku glede na predhodne izkušnje organizacij. Metodologija: Na podlagi pregleda literature, predhodnih raziskav in intervjujev s ponudniki in uporabniki računalništva v oblaku smo oblikovali raziskovalni model. Statistične analize so bile usmerjene na identificiranje pomembnosti dejavnikov za uvedbo računalništva v oblaku in razlike v mnenjih glede na predhodne izkušnje uporabnikov. V raziskavi je sodelovalo 80 organizacij in 5 največjih ponudnikov računalništva v oblaku v Sloveniji. Rezultati: Rezultati raziskave so pokazali statistično pomembne razlike v mnenjih o pomembnostih dejavnikov poslovnega modela računalništva v oblaku glede na predhodne izkušnje organizacij. Rezultati raziskave predstavljajo usmeritve za preoblikovanje ali inoviranje obstoječih poslovnih modelov ponudnikov računalništva v oblaku. Na podlagi tega lahko ponudniki oblikujejo poslovne modele računalništva v oblaku, ki bodo prilagojeni potrebam strank ter s tem omogočili učinkovitejšo izrabo storitev računalništva v oblaku in odpiranje novih poslovnih priložnosti. Za potencialne uporabnike, rezultati raziskave predstavljajo usmeritve za učinkovitejšo uvedbo storitev računalništva v oblaku. Zaključek: Dejavniki poslovnega modela, obravnavani v tej raziskavi, spadajo v tako imenovano skupino organizacijskih dejavnikov. Ponudniki računalništva v oblaku jih upoštevajo pri preoblikovanju ali inoviranju poslovnih modelov. V prihodnjih raziskavah bi bilo smiselno vključiti tudi dejavnike, ki se nanašajo na poslovno okolje ponudnikov kot na primer konkurenca, poslovni partnerji, pravni vidiki in tržne razmere ter proučiti tudi njihov vpliv na uvedbo računalništva v oblaku.
Secondary keywords:	računalništvo v oblaku;uvedba;SaaS;poslovni model;
URN:	URN:NBN:SI
Type (COBISS):	Scientific work
Pages:	str. 255-273
Volume:	ǂVol. ǂ50
Issue:	ǂno. ǂ3
Chronology:	aug. 2017
DOI:	10.1515/orga-2017-0013
ID:	10861512