Prenova spletne trgovine za proizvodno in marketinško podjetje

diplomsko delo univerzitetnega študija Organizacija in management informacijskih sistemov

Klemen Avsec (Author), Davorin Kofjač (Mentor)

Abstract

V diplomski nalogi opisujemo izdelavo nove spletne trgovine za podjetje Ekom, d. o. o., ki se ukvarja s proizvodnjo in prodajo filtrov ter mehčalcev za vodo. Trenutna spletna stran podjetja ima statično obliko in predvsem predstavitveno nalogo, zato smo se v sodelovanju s podjetjem odločili za izdelavo nove spletne strani, ki omogoča tudi nakup izdelkov prek spleta. Spletna trgovina bo podjetju omogočila večjo pokritost trga in konkurenčno prednost, saj se število spletnih nakupovalcev povečuje. Želja podjetja je bila, da je spletna stran zasnovana na način, ki omogoča preprosto urejanje vsebine, s čimer bi bili neodvisni od zunanjih izvajalcev in si na ta način znižali stroške. S tem namenom smo primerjali tri sisteme za upravljanje z vsebino in s pomočjo programskega orodja za več parametrsko odločanje DEXi prišli do rezultata, ki nam je pokazal, da je najprimernejši sistem glede na določene parametre OpenCart. V sodelovanju s podjetjem smo nato izdelali načrt spletne strani. Na podlagi odobrenega načrta smo izbrali najustreznejšo predlogo in izdelali spletno trgovino. Prav tako smo poleg SWOT analize stare spletne strani izdelali tudi SWOT analizo nove spletne trgovine in ji dodali še stroškovno in časovno poročilo.

Keywords

spletna trgovina;OpenCart;WordPress;

Data

Language:	Slovenian
Year of publishing:	2017
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[K. Avsec]
UDC:	004.738.5
COBISS:	7968787
Views:	1086
Downloads:	121
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Web store renovation for a production and marketing company
Secondary abstract:	In this thesis we describe the making of a new online store for the company Ekom, d. o. o., which deals with the production and selling of filters and water softeners. The current website has a static form and its function is mainly presentational, so, in cooperation with the company we decided to create a new web page, which also allows the purchase of products via the Internet. The web store will enable better market coverage and competitive advantage to the company, as the number of online shoppers increases. The company’s wish was for the website to be designed in a way that makes it easy to edit the content, which would mean independence from external contractors and by doing so reducing costs. To this end, we compared three systems for content management, and with the help of a software tool for multiple parameter convention decision DEXi, came to a result which showed us that the best system based on certain parameters is OpenCart. We then, in cooperation with the company, made a plan for the web design, and on the basis of the approved plan, chose the most appropriate template and created the online store. Also, in addition to a SWOT analysis of the old website we made the SWOT analysis of the new online store and also added the cost and time report.
Secondary keywords:	Online shop;OpenCart;WordPress;Joomla;DEXi;production and marketing company;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	40 f.
ID:	10861563