delo diplomskega projekta
Meta Kajžer (Author), Matjaž Iršič (Mentor)

Abstract

Prodaja predstavlja eno izmed najpomembnejših dejavnosti v podjetju, saj skrbi, da podjetje ustvari dobiček in sredstva za uspešno nadaljnje poslovanje. Kolikšno vrednost v podjetju ima prodaja, pa seveda kaže dobiček, ki ga bo podjetje doseglo; bolj uspešni bodo pri prodaji, večji bo tudi dobiček. V podjetjih je pomembno, da izvajajo nadzor nad prodajno funkcijo, saj lahko le tako ugotovimo vzroke poslovanja z izgubo ali dobičkom, poiščemo napake in jih rešimo, izboljšamo in tudi odpravimo. Pri tem si pomagamo z vrednotenjem prodaje.

Keywords

trženje;izdelki;prodaja;vrednotenje;uspešnost;učinkovitost;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [M. Kajžer]
UDC: 658.8
COBISS: 12914460 Link will open in a new window
Views: 776
Downloads: 102
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Evaluation of effectiveness and efficiency of Hermine Wech product in Slovenian market
Secondary abstract: Sales represent one of the most important branches of company or firm's activities because it attends to company's profit and finances required for a successful business. The place of sales in a certain company is an indicator of its success. Company's profit is increased if a company is successful in sales. It is important for companies to exercise control over the sales branch of company's activities because it can be an indicator of why a company is operating at a loss. By exercising the control, the defect can be discovered, solved, improved and eliminated.
Secondary keywords: Sales;evaluation;success;effectiveness;sales management.;
URN: URN:SI:UM:
Type (COBISS): Diploma project paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 33 str.
ID: 10862317