skupinsko magistrsko delo
Manca Zaletelj (Author), Špela Vidmar (Author), Irena Vida (Mentor)

Abstract

Primerjava stališč do oglaševanja zdravil brez recepta med različnimi starostnimi skupinami

Keywords

trženje;oglaševanje;oglas;pospeševanje prodaje;odnosi z javnostjo;direktno trženje;zdravila;starost;potrošnik;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Zaletelj Kovačič
UDC: 659.1
COBISS: 23773926 Link will open in a new window
Views: 751
Downloads: 176
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: ǂA ǂcomparison of attitudes towards advertising over-the-counter drugs among different age groups
Secondary keywords: marketing;advertising;advertisement;sales promotion;public relations;direct selling;medications;age;consumer;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 120, 41 str.
ID: 10862434