magistrsko delo

Abstract

Vloga nostalgije pri odločanju porabnikov v Sloveniji

Keywords

trženje;vedenje potrošnikov;psihologija potrošnika;prehrana;nakup;odločanje;raziskave;analiza;primeri;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [Š. Prešeren]
UDC: 339.138
COBISS: 23789286 Link will open in a new window
Views: 627
Downloads: 104
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂThe ǂrole of nostalgia in consumer decision making in Slovenia
Secondary keywords: marketing;consumer behaviour;psihologija potrošnika;nutrition;purchasing;decision making;research;analysis;cases;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 65, 27 str.
ID: 10862450
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