ǂAn ǂanalysis of Wal-Mart's global strategy in the Brazilian market

master's thesis

Metka Dernovšek (Author), Matevž Rašković (Mentor), Katja Zajc Kejžar (Co-mentor)

Abstract

An analysis of Wal-Mart's global strategy in the Brazilian market

Keywords

Brazilija;multinacionalne družbe;Wal-Mart;internacionalizacija;strategija;trženje;segmentacija;potrošnik;konkurenca;trg;analiza;Brazil;multinational companies;internationalization;strategy;marketing;segmentation;consumer;competition;market;analysis;

Data

Language:	English
Year of publishing:	2017
Typology:	2.09 - Master's Thesis
Organization:	UL EF - Faculty of Economics
Publisher:	[M. Dernovšek]
UDC:	339.5
COBISS:	23857638
Views:	937
Downloads:	234
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	Slovenian
Secondary title:	Analiza globalne strategije podjetja Wal-Mart na brazilskem trgu
Secondary keywords:	Brazilija;multinacionalne družbe;Wal-Mart;internacionalizacija;strategija;trženje;segmentacija;potrošnik;konkurenca;trg;analiza;
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Ljubljani, Ekonomska fak.
Pages:	III, 104, 1 str.
ID:	10862539