magistrsko delo
Tine Berginc (Author), Vesna Žabkar (Mentor)

Abstract

Skupinski nakupi kot oblika pospeševanja prodaje

Keywords

trženje;prodaja;pospeševanje prodaje;nakup;odločanje;vedenje potrošnikov;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Berginc]
UDC: 339.138
COBISS: 23871974 Link will open in a new window
Views: 543
Downloads: 118
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Group buying as a form of sales promotion
Secondary keywords: marketing;sales;sales promotion;purchasing;decision making;consumer behaviour;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 54, 16 str.
ID: 10862559
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