diplomsko delo
Maja Jeraj (Author), Tanja Dmitrović (Mentor)

Abstract

Merjenje uspešnosti prenosa trženjskih sporočil na primeru farmacevtskega izdelka

Keywords

farmacevtska industrija;proizvodi;trženje;poslovno komuniciranje;meritve;analiza;primeri;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Jeraj]
UDC: 339.138
COBISS: 23386342 Link will open in a new window
Views: 276
Downloads: 62
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Measuring success of promotional message transfer for pharmaceutical product
Secondary keywords: pharmaceutical industry;products;marketing;business communication;measurements;analysis;cases;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 48 str., 7 str. pril.
ID: 10866108