diplomsko delo
Mojca Primožič (Author), Gregor Pfajfar (Mentor)

Abstract

Izzivi trženja različnim generacijam - izsledki raziskave med slovenskimi porabniki

Keywords

Slovenija;trženje;tržne raziskave;strategija trženja;psihologija potrošnika;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Primožič]
UDC: 339.13
COBISS: 23935974 Link will open in a new window
Views: 873
Downloads: 75
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Other data

Secondary language: English
Secondary title: Marketing challenges to different generations - research implications from Slovene consumers
Secondary keywords: Slovenia;marketing;market research;marketing strategy;consumer psychology;research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 41, 2 str.
ID: 10866167
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