diplomsko delo
Urška Pahor (Author), Domen Bajde (Mentor)

Abstract

Trženje kot izziv v nepridobitnih organizacijah - primer Društva Sladki nasmehi

Keywords

neprofitne organizacije;trženje;planiranje;strategija trženja;pozicioniranje proizvoda;poslovno komuniciranje;direktno trženje;elektronsko trženje;case study;pekarstvo;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [U. Pahor]
UDC: 33339.138
COBISS: 23602662 Link will open in a new window
Views: 718
Downloads: 278
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂThe ǂchallenge of marketing in nonprofit organizations: The case of ʺSladki nasmehiʺ
Secondary keywords: non-profit organizations;marketing;planning;marketing strategy;positioning;business communication;direct selling;electronic marketing;case study;bakery;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 47, 17 str.
ID: 10866233