diplomsko delo
Dea Kverh (Author), Vesna Žabkar (Mentor)

Abstract

Naključno sidranje iz okolja in nakupne namere porabnikov

Keywords

trženje;vedenje potrošnikov;nakup;odločanje;okolje;teorija;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [D. Kverh]
UDC: 339.138
COBISS: 23605990 Link will open in a new window
Views: 480
Downloads: 267
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Accidential anchoring effect and consumer buying intentions
Secondary keywords: marketing;consumer behaviour;purchasing;decision making;environment;theory;research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 34, 12 str.
ID: 10866259
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