magistrsko delo
Alja Majcenić (Author), Marko Lah (Mentor)

Abstract

Govorice od ust do ust kot orodje tržnega komuniciranja na področju sive ekonomije

Keywords

Siva ekonomija;Tržno komuniciranje;Potrošniki;Magistrska dela;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [A. Majcenić]
UDC: 339.13(043.3)
COBISS: 35094365 Link will open in a new window
Views: 523
Downloads: 292
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Informal sector (Economics);Marketing communication;Consumers;Master's theses;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 86 str.
ID: 10867539