magistrsko delo
Ana Pipuš (Author), Samo Kropivnik (Mentor)

Abstract

Vpliv lojalnosti strank in relevantnosti vsebine na učinkovitost personaliziranih e-sporočil

Keywords

personalizacija;lojalnost strank;Trženje;Elektronska pošta;Uporabniki;Magistrske naloge;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [A. Pipuš]
UDC: 658.8:004.773.3(043.3)
COBISS: 35236445 Link will open in a new window
Views: 641
Downloads: 174
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary keywords: Marketing;Electronic mail systems;Users;Master's theses;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 95 str.
ID: 10876511