Business plan for a Zen garden

Maja Žibrat (Author), Karmen Pažek (Author), Vesna Weingerl (Author)

Abstract

The placement of a theme park in the form of a Zen garden, as a business opportunity in the Slovenian rural area, is discussed. The design of the garden, with all the major points of a standard business plan, is accurately presented, with a description of the business, branch, and services, market analysis, marketing strategy, financial projections, and a plan of the work and activities. The financial aspect is presented as the amount of investment, net present value, and internal rate of return. The amount of investment is estimated at € 14.891, which should be reimbursed within 4 years of operations. The estimated internal rate of return is estimated at 16.86%. Part of the study is the market analysis - conduction of a survey into knowledge of, and interest in, Zen and Zen gardens. The principles of landscape ecology are respected, as the Zen garden would be set in the woods and will blend seamlessly into the landscape.

Keywords

theme parks;sustainable tourism;investment;financial indicators;landscape ecology;

Data

Language:	English
Year of publishing:	2015
Typology:	1.01 - Original Scientific Article
Organization:	UM FKBV - Faculty of Agriculture
UDC:	712
COBISS:	4128300
ISSN:	1580-8432
Parent publication:	Agricultura
Views:	1029
Downloads:	145
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	Slovenian
Secondary title:	Poslovni načrt za Zen vrt
Secondary abstract:	Diskutirana je umestitev tematskega parka - zen vrta, kot poslovna priložnost na območju slovenskega podeželja. Natančno je predstavljena zasnova vrta z vsemi glavnimi sklopi standardnega poslovnega načrta: opis podjetja in panoge, opis storitve, analiza trga, strategija trženja, finančne projekcije ter načrt dela in aktivnosti. Finančni vidik je predstavljen z oceno finančnih param- etrov kot so višina investicije, neto sedanja vrednost in interna stopnja donosa. Višina investicije projekta je ocenjena na 14.890,70 €, povrnila naj bi se v 4 letih poslovanja. Ocenjena interna stopnja donosa ob povratku investicije je 16,86 %. Del raziskave pred- stavlja analiza trga -izvedba ankete o poznavanju in zanimanju za zen in zen vrt. Pri načrtovanju zen vrta so upoštevani principi krajinske ekologije, saj postavitev vrta v gozdvsekakor vpliva na krajino.
Secondary keywords:	tematski parki;trajnostni turizem;naložbe;finančni kazalniki;krajinska ekologija;
URN:	URN:NBN:SI
Type (COBISS):	Scientific work
Pages:	str. 1-7
Volume:	ǂVol. ǂ12
Issue:	ǂno. ǂ1/2
Chronology:	Dec. 2015
DOI:	10.1515/agricultura-2016-0001
ID:	10878841