zaključna strokovna naloga visoke poslovne šole
Matija Ženko (Author), Mateja Kos Koklič (Mentor)

Abstract

Porabnikovo zaznavanje cene in njena vloga v nakupnem procesu

Keywords

trženje;prodaja;nakup;odločanje;vedenje potrošnikov;cena;družba;osebnost;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Ženko]
UDC: 339.138
COBISS: 23709670 Link will open in a new window
Views: 632
Downloads: 105
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Consumer's perception of price and its role in the buying process
Secondary keywords: marketing;sales;purchasing;decision making;consumer behaviour;price;society;personality;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 29, 4 str.
ID: 10887145
Recommended works:
, zaključna strokovna naloga visoke poslovne šole
, magistrsko delo
, magistrsko delo
, primer sladoleda Planica
, magistrsko delo