zaključna strokovna naloga visoke poslovne šole
Lucija Weissenbach (Author), Mateja Kos Koklič (Mentor)

Abstract

Pomen osebnega pristopa pri trženju bančnih storitev

Keywords

bančništvo;banke;bančno poslovanje;storitve;kadri;usposabljanje;odnosi s strankami;komuniciranje;trženje;zadovoljstvo;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [L. Weissenbach]
UDC: 336.71
COBISS: 23850726 Link will open in a new window
Views: 560
Downloads: 133
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Other data

Secondary language: English
Secondary title: ǂThe ǂmeaning of personal approach in marketing banking services
Secondary keywords: banking;banks;banking management;services;personnel;training;customer relationship;communications;marketing;satisfaction;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 29, 6 str.
ID: 10887202