diplomsko delo
Norman Fišer (Author), Matjaž Duh (Mentor)

Abstract

V diplomskem delu smo se lotili raziskave s področja tiskanih medijev, oglaševanja, množične komunikacije, grafičnega oblikovanja in trženja. Začeli smo s teoretično razlago komunikoloških okvirov tiskanih medijev, natančneje tiskanih promocijskih materialov in reklamnih grafik, kjer smo predstavili njihovo vlogo v današnji družbi in procese, ki se skrivajo za njimi. V razlagi na konkretnem primeru (Zavarovalnica Sava d. d.) smo predstavili priročnik celostne grafične podobe in opravili anketni vprašalnik, s pomočjo katerega smo lahko analizirali vlogo tiskanih grafičnih vsebin pri vizualizaciji blagovne znamke.

Keywords

vizualne komunikacije;tiskani mediji;blagovne znamke;celostna grafična podoba;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM PEF - Faculty of Education
Publisher: N. Fišer
UDC: 655.26(043.2)
COBISS: 21208854 Link will open in a new window
Views: 1479
Downloads: 120
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Other data

Secondary language: English
Secondary title: Meaning of printed graphic contents in brand visualisation
Secondary abstract: The topic of this thesis was an analysis of printed media, advertising, mass communication, graphic design and marketing. The theoretical part explained various aspects of printed media that relate to communication. The main focus of the thesis was printed promotional materials and advertising graphics. We explained their role in today's society and the processes that are connected to it. The empirical part was a study of the insurance company Zavarovalnica Sava d. d. and its corporate visual identity manual. After conducting a survey, we were able to analyze the effects of printed graphic contents on brand visualization.
Secondary keywords: visual communication;print media;trademark;corporate visual identity;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: XVI, 111 str.
ID: 10891069
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