Stališča predstavnikov lokalne samouprave do uporabe vina za namen turistične promocije

magistrsko delo

Maja Žibert (Author), Marjetka Rangus (Mentor), Boštjan Brumen (Co-mentor)

Abstract

Vinarstvo in vinogradništvo imata v Sloveniji za gospodarski razvoj, za kulturno podobo države ter za turizem velik pomen. A kljub bogati tradiciji in pomenu panoge, vino, vinarstvo ter vinogradništvo v strateških dokumentih na nacionalnem nivoju nimajo mesta/vloge, kot bi si je želeli. V raziskovalnem delu smo dokazali, zakaj vino predstavlja identifikacijski element države Republike Slovenije in zakaj si zaslužijo strateško pozicijo v pomembnih dokumentih na lokalni in nacionalni ravni. V teoretičnem delu smo razložili pomen vina za Slovenijo in Slovence, opredelili in umestili smo pojem vinskega turizma in govorili o njegovi promociji. Obrazložili smo tudi, zakaj so pomembna stališča predstavnikov lokalne samouprave za strateške odločitve in načrtovanja. V empiričnem delu smo raziskovali stališča predstavnikov lokalne samouprave do vina kot elementna turistične promocije. Spoznali smo, da imajo župani Republike Slovenije pozitivna stališča do vina, elementa turistične promocije, in da v vinu vidijo pomembni identifikacijski element tako na državni kot lokalni ravni.

Keywords

vino;uporabnost vina;vinski turizem;promocija vinskega turizma;župani;Slovenija;

Data

Language:	Slovenian
Year of publishing:	2017
Typology:	2.09 - Master's Thesis
Organization:	UM FT - Faculty of Tourism
Publisher:	[M. Žibert]
UDC:	338.48-6:663.2:35(497.4)(043.2)
COBISS:	2048238163
Views:	1014
Downloads:	229
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Using wine for purpose of tourist promotion in the views of representatives of local governments
Secondary abstract:	Wine, wine growing and wineries are a very important aspect for the economic development, culture and tourism in Slovenia, yet they are offered only a minor role in the strategic documents on a national level. In the research part, we have proven why wine presents an identification element on the territory of republic of Slovenia and why it's entitled to a strategic location in important documents on a local, as well as a national level. In the theoretical chapter we have explained the meaning of wine for Slovenia and Slovenians, we have defined and installed the concept of wine tourism and wrote about it's promotion. We have also explained the importance of the positions of representatives of local self governments towards wine as an element of tourism promotion. We have found out that the mayors within Slovenia have a positive stance towards wine – an element of tourism promotion as well as the fact that they see wine as an important identification object on a state as well as a local level.
Secondary keywords:	wine;usability of wine;wine tourism;promotion of wine tourism;mayors of the Republic of Slovenia;
URN:	URN:SI:UM:
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za turizem
Pages:	XIII, 119, 4 str.
ID:	10898281