master's thesis
Haris Beširević (Author), Vesna Žabkar (Mentor)

Abstract

Brand loyalty to smartphones in Slovenia

Keywords

Slovenija;trženje;visoka tehnologija;mobilna telefonija;blagovne znamke;vrednost;lojalnost;modeli;design;raziskave;analiza;Slovenia;marketing;high technology;mobile telephony;brands;value;loyalty;models;research;analysis;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [H. Beširević]
UDC: 339.138
COBISS: 24158438 Link will open in a new window
Views: 700
Downloads: 380
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Slovenian
Secondary title: Zvestoba blagovnim znamkam pametnih telefonov v Sloveniji
Secondary keywords: Slovenija;trženje;visoka tehnologija;mobilna telefonija;blagovne znamke;vrednost;lojalnost;modeli;design;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 67, 25 str.
ID: 10904029