magistrsko delo
Anja Palčič (Author), Tomaž Kolar (Mentor)

Abstract

Analiza premoženja blagovne znamke Vinarstva Šuklje

Keywords

Slovenija;vinarstvo;blagovne znamke;trženje;strategija trženja;zaščita;geografija;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Palčič]
UDC: 339.138
COBISS: 24131814 Link will open in a new window
Views: 1381
Downloads: 109
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Other data

Secondary language: English
Secondary title: ǂA ǂbrand equity analysis of Šuklje Winery
Secondary keywords: Slovenia;wine-business;brands;marketing;marketing strategy;protection;geography;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 60, 19 str.
ID: 10904095