magistrsko delo
Samo Glušič (Author), Barbara Čater (Mentor)

Abstract

Vpliv dejavnikov trženjskega spleta na odločitve zdravnikov pri predpisovanju bioloških zdravil

Keywords

medorganizacijski sistemi;medorganizacijsko trženje;strategija trženje;proizvodi;življenjski ciklus;case study;farmacevtska industrija;zdravila;odločanje;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [S. Glušič]
UDC: 339.138
COBISS: 23989478 Link will open in a new window
Views: 662
Downloads: 116
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Other data

Secondary language: English
Secondary title: ǂThe ǂimpact of marketing mix factors on physicians' decisions about prescribing biologic drugs
Secondary keywords: interorganizational systems;intercompany marketing;marketing strategy;products;life cycle;case study;pharmaceutical industry;medications;decision making;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 82; 7 str.
ID: 10908239