magistrsko delo
Ula Kovačič (Author), Vesna Žabkar (Mentor)

Abstract

Dejavniki sprejemanja mobilnega trženja med porabniki v dobi pametnih telefonov

Keywords

Slovenija;trženje;informacijska tehnologija;mobilna telefonija;hardware;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [U. Kovačič]
UDC: 339.138
COBISS: 23940326 Link will open in a new window
Views: 555
Downloads: 91
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Other data

Secondary language: English
Secondary keywords: Slovenia;marketing;information technology;mobile telephony;hardware;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 59, IV str.
ID: 10918340