where is the influence of traditional culture?
Maja Hvalica (Author), Gregor Pfajfar (Mentor)

Abstract

Understanding China's modern urban consumers

Keywords

Kitajska;trženje;vedenje potrošnikov;nakup;odločanje;kultura;spremembe;osebnost;raziskave;analiza;China;marketing;consumer behaviour;purchasing;decision making;culture;changes;personality;research;analysis;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Hvalica]
UDC: 339.13
COBISS: 24247526 Link will open in a new window
Views: 551
Downloads: 144
Average score: 0 (0 votes)
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Other data

Secondary language: Slovenian
Secondary title: Razumevanje kitajskega sodobnega urbanega potrošnika: kje je vpliv tradicionalne kulture?
Secondary keywords: Kitajska;trženje;vedenje potrošnikov;nakup;odločanje;kultura;spremembe;osebnost;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 63, 10 str.
ID: 10918402
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