primer podjetja Lidl
Maruša Mahkovic (Author), Mateja Kos Koklič (Mentor)

Abstract

Vloga vsebinskega trženja za povezovanje s porabniki

Keywords

trženje;strategija trženja;poslovno komuniciranje;vedenje potrošnikov;zadovoljstvo;lojalnost;mediji;case study;Lidl;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Mahkovic]
UDC: 339.13
COBISS: 24315366 Link will open in a new window
Views: 1075
Downloads: 151
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Other data

Secondary language: English
Secondary keywords: marketing;marketing strategy;business communication;consumer behaviour;satisfaction;loyalty;media;case study;Lidl;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 78, 33 str.
ID: 10918416