magistrsko delo
Maja Pešec (Author), Barbara Čater (Mentor)

Abstract

Vpliv barve na porabnikovo odločanje za nakup malega gospodinjskega aparata Bosch MUM 5

Keywords

trženje;nakup;odločanje;vedenje potrošnikov;psihologija potrošnika;izbira;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Pešec]
UDC: 366
COBISS: 24407270 Link will open in a new window
Views: 570
Downloads: 102
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂThe ǂinfluence of colour on consumer purchase decision-making when buying the home appliance Bosch MUM 5
Secondary keywords: marketing;purchasing;decision making;consumer behaviour;consumer psychology;choice;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 66, 46 str.
ID: 10918459
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