Prednosti in pasti spletnega nakupovanja

diplomski seminar

Amela Bradarić (Author), Simona Sternad (Mentor)

Abstract

Skozi diplomsko nalogo bomo spoznali kakšne so prednosti in pasti spletnega nakupovanja. V prvem delu bomo spoznali kaj je elektronsko poslovanje, kako se je razvijalo, kakšne vrste in modeli obstajajo. Leta 1968 ko se je začelo e-poslovanje ni bilo slutiti, da se bo do danes tako razvilo in vplival na spremembo življenja ljudi. Ena od oblik elektronskega poslovanja je spletna trgovina, ki je tudi bistvo diplomskega seminarja. Podjetja se za takšen način prodaje odloča predvsem zaradi konkurenčnosti, ter mnogih prednosti. Zraven vseh prednostih, ki jih prinaša spletno nakupovanje ne smemo zanemariti pasti in groženj, ki se vztrajno razvijajo in jih je težko zatreti oz. popolnoma uničiti, če pa jih že uspemo, pa se hitro pojavijo nove.

Keywords

spletno nakupovanje;elektronsko poslovanje;spletna prodaja;prednosti;slabosti;prodajne tehnike;modeli;

Data

Language:	Slovenian
Year of publishing:	2018
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[A. Bradarić]
UDC:	004.738.5:339
COBISS:	13062940
Views:	915
Downloads:	220
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Benefits and threats of online shopping
Secondary abstract:	The following thesis investigates the traps and benefits of online shopping. In the first part of this paper, the development, types and models of e-commerce are being represented. With its early begin in 1968, no one anticipated that one day online shopping would develop into such an extent as in present, and that it would have such an enormous influence on the people. As one of the many forms of the e-commerce, an online store is being set in focus of the thesis. Companies have decided to pursue this type of sales especially because of the competitiveness and also many other advantages. However, in line with all benefits, the thesis also reveals the traps and threats that are constantly developing and are therefore impossible to be completely destroyed. Furthermore into detail, we explore the procedure of a purchase, elements of an online store, the extent of online shopping and different sales models.
Secondary keywords:	online shopping;e-commerce;benefits and traps of online shopping;sale models;
URN:	URN:SI:UM:
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	II, 35 str.
ID:	10919656