magistrsko delo
Dominik Černi (Author), Ivan Toroš (Mentor)

Abstract

Pomembnost strateško tržne komunikacije in vpliv na predpisovanje zdravil

Keywords

zdravila na recept;zdravila brez recepta;farmacevtski trg;komunikacijska orodja;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: GEA College - FP - GEA College of Entrepreneurship
Publisher: [D. Černi]
UDC: 005:33(043.3)
COBISS: 513534338 Link will open in a new window
Views: 2549
Downloads: 137
Average score: 0 (0 votes)
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Other data

Secondary language: English
Type (COBISS): Master's thesis
Thesis comment: GEA College, Fak. za podjetništvo
Pages: 59 f., 2 f. pril.
ID: 10919752