magistrsko delo
Alenka Pavlič (Author), Ivan Toroš (Mentor)

Abstract

Strateško upravljanje blagovnih skupin v trgovini na drobno z namenom zagotavljanja profitabilnosti podjetja in zadovoljstva kupca

Keywords

blagovne znamke;upravljanje;strategije;trženje;zadovoljstvo kupca;planogram;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: GEA College - FP - GEA College of Entrepreneurship
Publisher: [A. Pavlič]
UDC: 005:33(043.3)
COBISS: 513548930 Link will open in a new window
Views: 2960
Downloads: 168
Average score: 0 (0 votes)
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Other data

Type (COBISS): Master's thesis
Thesis comment: GEA College, Fak. za podjetništvo
Pages: 78 f., 5 f. pril.
ID: 10920283