magistrska naloga
Andrej Ažman (Author), Dragan Kesič (Mentor)

Abstract

No abstract data available

Keywords

nakupne navade;potrošniki;čokoladni izdelki;marketinško komuniciranje;blagovna znamka;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [A. Ažman]
UDC: 366.12:663.91(043.2)
COBISS: 1539902404 Link will open in a new window
Views: 3883
Downloads: 187
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary keywords: shopping habits;consumers;chocolate products;marketing communication;brand;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: IX, 87 str., [12] str. pril.
ID: 10926012