primer blagovne znamke Vege & Dobro
Toni Valpatič (Author), Alenka Slavec (Mentor)

Abstract

Pomen blagovne znamke za majhna in srednje velika podjetja

Keywords

majhna in srednja podjetja;trženje;blagovne znamke;premoženje;image;raziskave;analiza;primeri;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Valpatič]
UDC: 339.138
COBISS: 24106214 Link will open in a new window
Views: 917
Downloads: 256
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Other data

Secondary language: English
Secondary title: Brand importance for small and medium-sized enterprises: An example of the brand Vege & Dobro
Secondary keywords: SMEs;marketing;brands;property;image;research;analysis;cases;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 24, 3 str.
ID: 10928771
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