primer daril ob božiču
Nika Pugelj (Author), Mateja Kos Koklič (Mentor)

Abstract

Odločanje porabnikov pri nakupovanju daril

Keywords

trženje;nakup;odločanje;vedenje potrošnikov;raziskave;analiza;kultura;zgodovina;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Pugelj]
UDC: 339.138
COBISS: 24130278 Link will open in a new window
Views: 635
Downloads: 119
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: Consumer decision making in purchasing gifts: the case of Christmas gifts
Secondary keywords: marketing;purchasing;decision making;consumer behaviour;research;analysis;culture;history;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: I, 28, 16 str.
ID: 10928793
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