zaključna strokovna naloga visoke poslovne šole
Ana Bajc (Author), Mateja Kos Koklič (Mentor)

Abstract

Vloga družbenega medija Instagram pri nakupnem vedenju porabnikov

Keywords

družbeni mediji;Instagram;trženje;vedenje potrošnikov;nakup;odločanje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Bajc]
UDC: 339.139
COBISS: 24211686 Link will open in a new window
Views: 885
Downloads: 155
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Other data

Secondary language: English
Secondary title: ǂThe ǂrole of the Instagram social medium in consumer buying behavior
Secondary keywords: social media;Instagram;marketing;consumer behaviour;purchasing;decision making;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: I, 27, I, 20 str.
ID: 10928825
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