zaključna strokovna naloga visoke poslovne šole

Abstract

Vedenje porabnic pri nakupu kozmetičnih izdelkov

Keywords

trženje;kozmetika;nakup;odločanje;vedenje potrošnikov;psihologija potrošnika;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [I. Bracović Strmec]
UDC: 339.138
COBISS: 24420838 Link will open in a new window
Views: 887
Downloads: 143
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Other data

Secondary language: English
Secondary title: Behavior of female consumers when buying cosmetic products
Secondary keywords: marketing;cosmetics;purchasing;decision making;consumer behaviour;consumer psychology;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 25, 17 str.
ID: 10928880
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