zaključna strokovna naloga visoke poslovne šole
Simona Pajnič (Author), Gregor Pfajfar (Mentor)

Abstract

Analiza nakupnega vedenja porabnika pri Premium blagovnih znamkah otroških vozičkov

Keywords

trženje;nakup;odločanje;vedenje potrošnikov;psihologija potrošnika;primeri;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [S. Pajnič]
UDC: 339.138
COBISS: 24421606 Link will open in a new window
Views: 630
Downloads: 125
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Analysis of the consumers' shopping behaviour regarding Premium stroller brands
Secondary keywords: marketing;purchasing;decision making;consumer behaviour;consumer psychology;cases;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 29, 8 str.
ID: 10928883