Analiza poslovnega okolja podjetja v mesno-predelovalni industriji

delo diplomskega seminarja

Maja Trlep (Author), Barbara Bradač Hojnik (Mentor)

Abstract

Globalizacija v svetu povzroča neprestane spremembe, ki vplivajo na življenje ljudi in tudi na poslovanje podjetij. Podjetja se jim iz dneva v dan poskušajo prilagajati, saj lahko le tako nemoteno poslujejo, so konkurenčna in izkoriščajo svoje prednosti. Če želijo poslovati uspešno, morajo dobro spremljati svoje zunanje in notranje okolje, navade in pričakovanja odjemalcev ter na koncu izbrati najboljšo strategijo na tržišču, kjer je konkurenca zelo velika. Prijazno okolje, podjetniška kultura, inovacije in ustvarjalnost zaposlenih, spreminjanje in prilagajanje organizacije so tisti dejavniki, ki dajejo podjetjem konkurenčno prednost pred podjetji, ki ne ravnajo uspešno. Podjetniško nepravilno ravnanje pa pomeni nespopadanje s tveganji in spremembami, pa tudi to, da se ne nadgrajuje nosilcev podjetja. Analiza okolja podjetja je eno izmed glavnih orodij za ocenjevanje zunanjih in notranjih dejavnikov podjetja. Poslovno okolje podjetja je sestavni del strateškega načrtovanja in prav slednje je ena od sestavin upravljanja, ki vključuje tudi postavitev ciljev. V diplomskem seminarju smo se odločili za podrobno analizo poslovnega okolja podjetja Perutnina Ptuj d. d., ki se s svojo dejavnostjo uvršča v mesnopredelovalno industrijo. Namen analize je preučiti vse slabosti in prednosti, ki so vplivale na uspešnost podjetja v preteklih letih.

Keywords

poslovanje podjetja;poslovno okolje;analiza;

Data

Language:	Slovenian
Year of publishing:	2018
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[M. Trlep]
UDC:	005.51
COBISS:	13055516
Views:	718
Downloads:	115
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Business environment analysis of company in food-processing industry
Secondary abstract:	The emerging globalization brings about constant changes. These changes affect people's lives and business operations. Companies are trying to adapt to these changes from day to day, becase so they can run smoothly, are competitive and take advantage of their advantages compared to competition. If a company wants to do business successfully, it has to monitor its external and internal environment, habits and customer expectations, and ultimately choose the best strategy on the market where competition is very high. The friendly environment, entrepreneurial culture, innovation and employee creativity, changing and adapting are those factors that give companies competitive advantage over companies that do not act successfull. That we do not handle the business properly, means that we do not deal with risks and changes, and that we do not upgrade the business basics. The company's environmental analysis is one of the main tools for assessing the company's external and internal factors. The business environment of the company is an integral part of strategic planning and strategic planning is one of the elements of governance, which also includes setting goals. In bachelor's thesis we decided for a detailed analysis of the business environment of the company Perutnina Ptuj d.d., whose main activity is in the meat processing industry. The purpose of the analysis is to examine all the weaknesses and advantages that have influenced the company's performance over the years.
Secondary keywords:	business environment analysis;business environment;Perutnina Ptuj;
URN:	URN:SI:UM:
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	38 f.
ID:	10929686