diplomsko delo
Marko Adamič (Author), Franci Vidic (Mentor)

Abstract

Vrednotenje blagovne znamke - testiranje na praktičnem primeru

Keywords

vrednost blagovne znamke;metodologije vrednotenja;zmogljivost blagovne znamke;zmogljivost moči blagovne znamke;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: GEA College - FP - GEA College of Entrepreneurship
Publisher: [M. Adamič]
UDC: 658.626(043.2)
COBISS: 513053058 Link will open in a new window
Views: 2649
Downloads: 205
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary keywords: brand value;valuation methodologies;brand capability value;brand strength value;diploma thesis;
Type (COBISS): Undergraduate thesis
Thesis comment: GEA College, Fak. za podjetništvo
Pages: 46-47 f.
ID: 10941288